Meet the Team

Ivan Annibal

Co-Founder & Social Value Consultant

Ivan invented the Social Value Engine. He runs a social business which focuses on planning things, doing things and measuring whether they have happened. He has worked in economic development for over 30 years. He is a Fellow of the Institute of Economic Development and a Senior Visiting Fellow at the Lincoln International Business School.

Jane Mann

Operations Director

Jane qualified as a public sector accountant and worked in various finance and business transformation roles in Local Government. She then joined an ERP practice, undertaking both pre-sales and project delivery. She helped clients develop business cases and design a framework for benefits realisation. Jane has also worked for one of the 'Big Four' management consultancy practices as a Senior Manager, primarily supporting client decision making in specification, selection and implementation of finance, procurement, HR and payroll solutions. Jane recently joined the Social Value Engine team with a remit to help improve our business processes.

Maddie Kortenaar

Marketing & Product Director & Social Value Practitioner

Maddie has worked with public and private sector organisations for over 20 years, and is passionate about applying technology to enable positive change in society. Maddie supports the team in aligning with customers and their needs. She is a Level 1 Accredited Social Value Practitioner. Originally from the Netherlands, Maddie moved to Scotland a decade ago, and currently resides in Fife.

Lorna Leach

Commercial Executive

I am a strategic, collaborative, and people-centred charity leader with CEO-level experience and a lifelong belief in the importance of creating the right conditions for people, ideas, and partnerships to thrive. I bring a sense of curiosity, compassion, and possibility to my leadership. With over 20 years of experience leading organisations and systems across the physical activity, community, health, education, and social impact sectors. I combine strategic clarity with hands-on leadership, strengthening financial resilience, building purposeful relationships, and embedding evidence-led, impact-driven practice. I'm someone who likes to experiment and take reasonable risks to find new ways to solve unexpected challenges, using test and learn methodologies before scaling up to capture learning in real time.

Rab Campbell

Growth Director

Rab is responsible for growing the use of the SVE and creating a vibrant user community that influences its future development. He is a multi-decade experienced digital professional and has served as the elected chair of the trade body in Scotland, ScotlandIS. He has worked in a variety of leadership roles in large corporations and digital start-ups. Rab is a strong supporter of 'tech for good', in particular empowering disadvantaged young people to use tech effectively to live fulfilling lives.

Anna Payne

Growth Consultant

Anna is Growth Consultant at Social Value Engine, working alongside the leadership team to drive commercial growth, develop strategic partnerships and help more organisations understand and benefit from the platform. Her focus is on raising awareness of Social Value Engine and helping organisations access the tools and support they need to measure, evidence and communicate their social value with confidence. She works closely with organisations to understand their needs, explore how the platform can support their goals and build long-term partnerships that contribute to meaningful impact. Based in Edinburgh, Anna brings more than 25 years' experience across sales, business development, leadership and entrepreneurship. Her experience spans private and public sector organisations, as well as SMEs and micro-businesses, giving her a broad understanding of the different commercial priorities, challenges and opportunities organisations face.

Conor McGale

Evaluation and Impact Manager & Social Value Practitioner

Conor works with organisations on the island of Ireland in helping them measure their Social Value, irrespective of the size or type of organisation. He has nearly 30 years of Project Management, Evaluation and Strategic Planning experience in a wide range of industries. He has also worked with a number of key funders in evaluating their programmes and groups they support. Conor is a firm advocate of the Community & Voluntary sector's work, particularly how organisations can demonstrate their impact & effectiveness working with some of the most disadvantaged communities and client groups in today's society.

Stephen Oswald

Housing Associations Consultant

Stephen returned to Edinburgh in 2012 after 25 years in London working in property and construction. He is currently Project Lead for Capability Scotland's Our Inclusive Community Project, creating city centre homes for 60 disabled people. A Trustee of ScotArt, he supports affordable spaces for artists and entrepreneurs. Stephen champions sustainable, inclusive environments, with a focus on housing, employment, training, and health. He has served on a housing association board and lobbied nationally for better public service integration. He values social impact and believes in delivering "place," not just buildings.

Jonathan Turner

Customer Success Manager

Jon has over 30 years' experience working in the public, private and voluntary and community sector in the SW of England. Jon has managed multi-million-pound projects and programmes in partnership with public, private and community organisations. Whilst working as a project manager for a large city council Jon was responsible to ensure that social value was incorporated into the council's procurement practices. When working for a local authority in Devon Jon set up a countryside charity which supported long term unemployed and people with mental health challenges to gain access to employment in the countryside. The charity is now in its 31st year! His current role focuses on the renewals process, supporting existing customers and growing the customer base.

Jennifer Jefferson

Programme Funding Coordinator & Social Value Practitioner, East Riding of Yorkshire Council

Jennifer specialises in supporting various community groups in navigating the Social Value process. With her background in the private sector and expertise in social impact in the social housing sector, Jennifer plays a crucial role in incorporating social value practices within the council. Her status as a Level 1 Accredited Social Value Practitioner from Social Value UK underlines her dedication to fostering positive community change.

Anna Whelan

Social Value Consultant

Anna Whelan is a strategist with a particular interest in islands. She has worked in local government, higher education and multi-agency partnerships, in all aspects of planning, policy and governance. Anna joined forces with Rose Regeneration in 2024 and is currently providing project support to the National Centre for Rural Health and Care, developing a Rural Health Workforce Toolkit. For the Social Value Engine, she is part of the team supporting the evaluation of Scotland's Community Led Local Development (CLLD) programme.

Sue Dovey

Social Value Consultant

Sue worked in the not-for-profit sector for more than 20 years, holding a number of local and national leadership roles, and specialising in governance and management. She also ran a School for Social Entrepreneurs for more than 10 years, supporting the creation of financially sustainable social enterprises. Before that Sue worked in international finance for 13 years.

Hannah Williamson

Social Value Evaluation Officer & Social Value Practitioner, East Riding of Yorkshire Council