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Landscape of Fife, Scotland, where Fife Council's Active Communities team uses SROI to translate physical activity and wellbeing programme outcomes into evidence-based monetary values
Local Authority
Fife Council logo

Scottish Local Authority

Fife Council

Using social value measurement to articulate the impact of physical activity

Fife Council's Active Communities team works across the region to support physical activity and sport as a means of addressing health inequalities, community need, and wider social outcomes. The team delivers targeted programmes directly and works in partnership with third-sector organisations, community sports clubs, and community sport hubs to increase participation and improve wellbeing across Fife. While the team was confident about the positive impact of its work, articulating that impact in a way that resonated with senior decision-makers proved challenging. Traditional case studies, testimonials, and participation numbers did not fully reflect the scale or significance of the change being achieved, particularly for targeted programmes serving smaller or more specific populations.

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